Armed Marketing Professionals — Experts in Firearms, Hunting, and Outdoors Marketing
Digital Advertising for Firearms, Hunting & Outdoor Brands
Integrated Ad Strategies Across Google, META, Topple, and Armanet—Built for Growth in Restricted Industries
Running ads in this space isn’t simple.
Compliance challenges, inconsistent ad approvals, and limited targeting options make paid media feel unpredictable at best.
At The Coutts Agency, we simplify that complexity.
Our digital advertising strategies combine the precision of data-driven campaigns with the experience of marketers who actually live the firearms, hunting, and outdoor lifestyle.
We help brands reach new audiences, drive measurable growth, and build long-term visibility—while staying compliant on every platform that matters.
Why Digital Advertising Matters
Paid media remains one of the most effective ways to reach customers, test messaging, and drive conversions.
The right ad strategy doesn’t just create awareness—it builds momentum, fueling your entire marketing ecosystem from the top of the funnel to the point of sale.
We Help You:
Expand reach and visibility across high-intent audiences.
Build brand awareness in markets that often limit exposure.
Convert interest into measurable ROI with precise targeting.
Combine compliant creative and performance strategy for reliable results.
Whether you’re launching a product, scaling your brand, or diversifying your traffic sources, we’ll create a strategy tailored to your goals and audience.
Our Paid Media Ecosystem
Every ad platform plays a unique role in your growth strategy.
Here’s how we integrate them to build reach, awareness, and consistent performance across your entire digital presence. Across our partner campaigns, we’ve reduced cost-per-acquisition by as much as 30% while scaling ad spend efficiently across Google, META, Topple, and Armanet.
Google Ads
For brands with non-restricted products and services, Google Ads remains one of the most powerful tools for direct, conversion-driven traffic.
We design data-backed search and display campaigns that capture active buyers exactly when they’re looking for what you offer.
- Keyword-driven, intent-based targeting.
- Full conversion tracking and optimization.
- Ideal for eCommerce, services, and content amplification.
META Ads (Facebook & Instagram)
META Ads help brands stay visible and relevant, even in compliance-heavy environments.
We use compliant messaging, creative testing, and audience segmentation to drive brand awareness, retarget engaged users, and convert leads safely within the platform’s policies.
- Compliant campaign structure and audience targeting.
- Organic-style ad creative that resonates authentically.
- Perfect for storytelling, brand engagement, and remarketing.
Topple Ads
Topple gives you freedom to advertise without compromise.
As one of the only ad networks built specifically for the firearms, hunting, and outdoor industries, it connects your brand with audiences that other platforms overlook or restrict.
- 100% restriction-free ad delivery.
- Transparent performance tracking and data access.
- Exclusive reach within relevant outdoor and freedom-based audiences.
Armanet Ads
Armanet is the trusted advertising platform built by and for the shooting sports community.
It connects manufacturers, dealers, and retail audiences through targeted, industry-specific ad placements that drive measurable ROI.
- Hyper-targeted exposure to the right industry buyers.
- B2B and retail campaign options for firearms and shooting sports.
- Backed by industry insiders and designed for compliant growth.
Our Process: From Strategy to Scale
Every campaign starts with strategy—because throwing money at ads without a plan doesn’t work.
We take the time to understand your goals, audience, and industry position before any campaign launches.
Discovery & Compliance Review
We audit your current digital presence, product lineup, and platform eligibility to determine what’s possible and what’s most profitable.
Strategy & Creative Development
Our team crafts messaging, visuals, and targeting that connect with your audience while staying fully compliant with each platform’s rules.
Launch, Optimize, and Scale
Once campaigns are live, we monitor performance daily—testing, refining, and scaling what works to maximize your ROI.
Reporting & Refinement
We provide clear, actionable reporting so you always know how your ad spend is performing and where your next opportunity lies.
How It All Connects
Digital advertising works best when it’s not isolated.
Our team integrates paid media with your SEO, content production, and email marketing to create a complete growth system that compounds results over time.
From awareness to conversion, every channel supports the others—creating measurable growth across your entire marketing ecosystem.
Why Brands Partner With Us
We’re shooters, hunters, and outdoorsmen first—marketers second. We know your audience and how to reach them authentically.
Proven experience running compliant ad campaigns across Google, META, Topple, and Armanet.
Transparent, performance-driven management focused on ROI and growth.
Full creative and strategic oversight—every ad reflects your brand voice and goals.
A partnership model built on ownership, communication, and results.
How We Work
Every partnership starts with clarity.
We follow a proven framework that keeps your strategy focused, transparent, and built for results — whether we’re managing your entire marketing system or solving one specific challenge.
01
Discovery & Alignment
We start by understanding your brand, goals, and audience — defining what success actually looks like for you.
02
Strategy Development
Our team designs a customized plan rooted in real data, authentic messaging, and industry insight
03
Execution & Optimization
We launch, measure, and refine. Every campaign, piece of content, and creative is tracked for performance and adjusted for maximum ROI.
04
Reporting & Collaboration
You’ll always know where things stand. Clear reporting and consistent communication keep us accountable and you in control.
Questions We Get Often
Do you manage all platforms together or separately?
Both. Some partners hire us to manage all four ad platforms under one strategy, while others focus on a single channel. We’ll recommend what best fits your goals during consultation.
Are your ad campaigns fully managed?
Yes. We handle strategy, creative development, targeting, optimization, and reporting—so you can focus on running your business.
Can you help if my brand was previously banned or restricted?
In many cases, yes. We’ll review your past campaigns, identify what triggered restrictions, and develop a compliant path forward.
Do you run remarketing or retargeting campaigns?
Absolutely. Retargeting is one of the most effective ways to turn engagement into sales. We’ll build a system that follows your audience across platforms with cohesive messaging.
How do I know which ad platform is right for my brand?
That’s what the consultation is for. We’ll review your products, goals, and target audience, then recommend the best starting point—and a roadmap for scaling.
Ready to Grow With Confidence?
Whether you’re ready to scale your advertising or just need a clearer direction, we’ll help you navigate the platforms that move the needle for your brand.
