As the owner of a digital marketing agency, one of the most overwhelming things is deciding what software solutions to recommend to our partners. Everything is so saturated with endless options – how do you know what will work best for you, in your situation?

In my 7+ years of experience working with email marketing software, just one consistently stood out as having the right mix of features at a price that is actually not too bad – Omnisend.

Now, before I jump into the details, I’ll be transparent about something: this article is NOT written to get me affiliate sales. I truly am writing this from my experience, because at every level Omnisend has truly gone above and beyond. My hope is simply that it helps you learn whether Omnisend is a good fit for your needs.

How I found Omnisend:

To begin, it’s probably best to tell you how I found Omnisend. Back in 2018, a client expressed significant frustration about how their current email software (yes it’s the big one you’re thinking of) was unsubscribing everyone who made a purchase. As I dug into this, the cause was a system bug that was rapidly depleting their email list. While entirely unacceptable, this also gave me a great reason to go looking for a new software, as I didn’t like that one anyway.

After some searching and review reading, I stumbled across a then-unknown software called Omnisend. What immediately caught my attention is their focus on powerful ecommerce automations – hey, that would be a huge benefit for my client! The reviews were startling; people actually ENJOYED using the system and found support to be personable and responsive. There’s no way that could possibly be true, is there?

I pitched it to the client, who immediately got on board. We made the transition and the rest is history. That client is still with us today and also still running on Omnisend, 7 years later!

What are the Benefits of Omnisend?

At this point, you’re probably like “that’s great and all, but what makes Omnisend any better?”

I’m so glad you asked that question; let me answer it for you.

First, their pricing is truly fair. So many other email softwares are flat out expensive! I get it, it’s profitable to charge based on list size. And honestly, Omnisend does that. They’re just far more affordable than other software we’ve used or considered. But despite being lower priced, Omnisend offers far more powerful features than anything else I’ve used. It’s truly staggering how effective their automated emails can be – sometimes we have a single automation generating more than $100,000 in a single month! Talk about printing money ????

Second, Omnisend’s team actually cares about their partners. Selfishly speaking, software companies tend to treat agencies like garbage. For some reason, they don’t realize that we could be their best salesperson, if they would take the time to invest into a relationship with us. However, Omnisend has taken the entirely opposite approach. For years I’ve had a Partner Manager with them, someone who regularly drops into my calendar to review how my partners are doing, what I like or don’t like about the platform, and to make sure they’re taking full care of us.

Additionally, every year I get a request from their product engineering team to spend an hour giving them brutally honest feedback about the system. You know what’s amazing? Telling a designer that you really wish a certain feature existed, then 6 months later seeing those changes appear in a live version of the software! Nothing makes me feel more valued than knowing that my feedback will be strongly considered, even if not all my ideas end up turning into reality.

Finally, they’re always innovating – and not in that overwhelming “we launched 50 new features this week” way like other software companies. Rather, they roll out well built, tactically advantageous new features at a cadence that the average user can appreciate.

How we use Omnisend today

Five years into being a full time agency owner, more than ten of our partners are using Omnisend. It’s truly something I believe offers the best solution at the right price. My team loves how easy it is to work inside of and how responsive their support is in the event we need help with anything.

When you’re an agency investing into a software solution, all these things matter immensely. They help us scale efficiently and also enable us to keep building momentum for our marketing partners!

Is Omnisend the right choice for your email and SMS software?

So far I’ve written to you from the perspective of an agency owner, praising Omnisend for the myriad of ways that they help my business (and therefore my partners).

But – what if you’re just a brand needing a new email software…is Omnisend still a good choice?

Check some details first, such as what it will cost based on your list size and to make sure they integrate with your website CMS.

But after you’re happy with those two answers, I think the answer is clearly YES!

And, the reason I’m so confident in that answer is exactly because of how well they’ve taken care of me as an agency partner.

Omnisend truly cares about ALL their users, agency or brand level.

So, in a world where AI-driven software brands continue to be less-and-less human, Omnisend stands out even more as a truly personal brand.

If you agree and want to set up Omnisend for your business, you can begin by clicking here!