Armed Marketing Professionals — Experts in Firearms, Hunting, and Outdoors Marketing
Armanet Advertising for Firearms, Hunting & Outdoor Brands
Advertise Where Your Audience Already Lives
Armanet is one of the only ad platforms purpose-built for the firearms, hunting, and outdoor industries.
For brands who’ve hit the ceiling on restricted platforms, Armanet opens the door to true endemic reach—directly connecting your ads to the audiences mainstream platforms won’t let you reach. It connects your brand with verified, highly engaged audiences across endemic sites—the exact customers you want to reach, without the constant restrictions and policy battles of mainstream platforms.
At The Coutts Agency, we manage Armanet campaigns that combine strategy, creative, and performance tracking to help brands grow faster and smarter.
Whether your goal is product sales, dealer awareness, or consumer engagement, Armanet delivers reach and credibility where it matters most.
Why Armanet Advertising Works
Armanet’s network was built for our industry.
Every impression, click, and placement happens within a trusted ecosystem of verified outdoor and 2A audiences.
That means your message lands where it belongs—on relevant sites, in front of customers who actually care about your brand, and without the compliance risk of traditional ad networks.
We Help You:
Reach consumers, retailers, and industry professionals within the 2A and outdoor space.
Run compliant, high-performance ad campaigns that actually convert.
Integrate Armanet into a broader strategy that includes Google, Topple, and email marketing.
Build long-term brand equity by showing up consistently in the places your audience already trusts.
How We Build and Manage Armanet Campaigns
Across our partner campaigns, we’ve reduced cost-per-acquisition by as much as 30% while scaling ad spend efficiently across platforms.
Every Armanet campaign begins with strategy.
We align your objectives, define your audience, and use our experience managing endemic campaigns to build a roadmap that performs.
01
Discovery & Planning
We start by identifying your audience within Armanet’s network and defining campaign objectives—from awareness to direct conversions.
02
Campaign Buildout
We structure campaigns for performance, leveraging Armanet’s targeting capabilities, placements, and creative flexibility.
03
Creative Development
Our in-house and partner network produce static, display, or video ads that fit your brand’s aesthetic while standing out visually on Armanet’s network.
04
Optimization & Scale
Once campaigns are live, we monitor daily performance, adjust targeting, and refine creative for continual improvement.
05
Reporting & Refinement
You’ll receive transparent, actionable reports that show performance, ROI, and next-step recommendations for growth.
Campaign Types We Manage
Advanced Capabilities That Drive Results
Armanet combines the reach of a premium ad network with the targeting precision and analytics serious marketers expect.
We layer that technology with strategic creative direction and hands-on optimization for maximum return.
We Leverage:
Contextual & Interest-Based Targeting
Align your ads with relevant categories and engaged readers.
Retargeting & Pixel Tracking
Re-engage previous visitors to lower acquisition costs.
Dynamic Ad Placement
Automatically optimize where and when your ads appear for best performance.
Real-Time Reporting
Full visibility into clicks, engagement, and conversions.
Creative Versatility
Static, carousel, and video formats tailored to your brand’s goals.
Investment Options
We offer flexible Armanet management tiers to fit your goals, experience level, and monthly ad spend.
Each package includes full campaign management, creative development, optimization, and transparent reporting.
Basic
$1,500 per Month
Best for: brands testing Armanet or relaunching with a new creative approach.
- Campaign Types: Display & Awareness Campaigns
- Campaign Optimizations: Bi-Weekly Performance Analysis & Adjustments
- Monthly Report: Basic Analytics & Insights
- Ad Spend Cap: Up to $3,999 per Month
Standard
$2,500 per Month
Best for: brands ready to scale performance and improve ROI.
- Campaign Types: Display, Awareness & Conversion Campaigns
- Campaign Optimizations: Bi-Weekly Performance Analysis & Adjustments
- Monthly Report: Detailed Analytics & Insights
- A/B Testing: Ongoing Testing for Improved Performance
- Ad Spend Range: $4,000 – $10,000 per Month
Enterprise
20% of Ad Spend per Month
Best for: brands managing larger budgets and seeking full-scale performance oversight.
- Campaign Types: Display, Conversion & Hybrid Campaigns
- Campaign Optimizations: Weekly Performance Analysis & Adjustments
- Monthly Report: Comprehensive Analytics & ROI Breakdowns
- A/B Testing: Continuous Testing and Scaling for Efficiency
- Ad Spend: $10,000 + per Month
All packages include strategy, creative, optimization, and reporting.
Ad spend is billed separately, and management fees follow the structure above.
Flexible Partnership Options
Armanet Advertising can be managed as a standalone premium service or as part of a complete Marketing Solution that includes Google Ads, Topple, or other agency services.
Partners running Armanet campaigns consistently see stronger engagement and conversion rates compared to traditional display or social networks.
Some partners choose to focus solely on Armanet for its powerful reach within the 2A and outdoor ecosystem, while others integrate it into a broader paid media strategy to maximize exposure and performance.
We’ll help you determine which approach delivers the best results for your brand during your consultation.
Why Brands Partner With Us
We understand the audience because we’re part of it—shooters, hunters, and outdoor enthusiasts ourselves.
Proven track record running high-performance campaigns on endemic ad networks.
Data-driven approach that focuses on conversions, not just clicks.
Compliance expertise to keep your campaigns running smoothly.
Transparent communication, measurable results, and partnership-level accountability.
How We Work
Every partnership starts with clarity.
We follow a proven framework that keeps your strategy focused, transparent, and built for results — whether we’re managing your entire marketing system or solving one specific challenge.
Discovery & Alignment
We start by understanding your brand, goals, and audience — defining what success actually looks like for you.
Strategy Development
Our team designs a customized plan rooted in real data, authentic messaging, and industry insight.
Execution & Optimization
We launch, measure, and refine. Every campaign, piece of content, and creative is tracked for performance and adjusted for maximum ROI.
Reporting & Collaboration
You’ll always know where things stand. Clear reporting and consistent communication keep us accountable and you in control.
Questions We Get Often
What makes Armanet different from Topple?
Armanet is an endemic ad network focused specifically on the firearms, hunting, and outdoor community. It provides targeted placements and verified audiences, while Topple offers unrestricted reach across a broader network of publishers.
Can I target both consumers and dealers?
Yes. Armanet allows flexible targeting for both B2C and B2B audiences, depending on your campaign goals.
What types of ads perform best on Armanet?
We’ve seen strong results with visually engaging display and video ads, supported by contextual targeting and retargeting campaigns.
Can I combine Armanet with Google or Topple ads?
Absolutely. Many partners use Armanet to reinforce awareness and credibility while using Google or Topple for conversion and scale.
What kind of results can I expect?
Each campaign is unique, but most partners experience increased brand visibility, consistent traffic, and measurable ROI within the first few months.
Ready to Advertise Where Your Audience Already Lives?
Reach the right audience. Build credibility. Grow faster.
With Armanet and The Coutts Agency, your advertising finally aligns with your industry—and your goals.
