Digital Marketing for the Firearms Industry
We’re not a typical marketing agency — and we don’t want to be.
At The Coutts Agency, we’re a tight-knit team of Armed Marketing Professionals who live the same lifestyle our partners build their businesses around. We shoot, hunt, explore, and create — then use that firsthand experience to craft strategies that actually connect with real people.
If you’re a skilled marketer who lives and breathes the culture we serve — whether that’s firearms, hunting, or the broader outdoor industry — you’ll fit right in here.
Who we are
We work with leading brands across the firearms, hunting, and outdoor industries to help them grow with clarity, creativity, and authenticity. Every brand we take on represents more than a contract — it’s a relationship built on shared values and mutual respect.
Our team is small, specialized, and serious about our craft. We don’t chase trends or play agency politics. We take ownership, communicate clearly, and deliver exceptional work that drives real results for the brands we believe in.
What it’s like to join our team
Freedom and accountability define our culture. We operate remotely, stay connected through Slack and Asana, and function as a true team — no micromanagement, no wasted motion. You’ll have the space to do your best work and the trust to own your outcomes.
We value initiative over titles, communication over ego, and results over excuses. Most importantly, everyone here actually lives the lifestyle we market. That authenticity fuels every strategy, every piece of content, every decision we make.
Our core values
These values aren’t slogans — they’re how we make decisions, collaborate, and build relationships.
People First
We put humans at the center—valuing the lives and well-being of our team, respecting our partners, and crafting marketing that connects with real people.
Freedom
We champion freedom in all its forms: in the industries we serve, in the opportunities we create, and in the independent lifestyle we build for our team.
Ownership
We act like owners. Every decision, deliverable, and interaction is approached with accountability, initiative, and care for long-term success.
Integrity
We earn trust through honesty and consistency. We don’t compromise our principles or pursue tactics that conflict with our values.
Positive Impact
We celebrate wins, uplift others, and approach challenges with optimism—focused on building a stronger future for our families, partners, and industries.
The roles we value
We’re always looking to connect with talented people who bring both skill and authenticity to their craft.
Who thrives here
You’ll fit our team if you:
Live and breathe the firearms, hunting, or outdoor world.
Take pride in your work and communicate like a professional.
Value freedom, respect, and self-direction.
Take aggressive action — moving fast, solving problems, and finding a way forward even when it’s hard.
Care deeply about helping good brands grow the right way.
Before you reach out
Most of the brands we work with — and our team itself — are based here in the U.S. We’re currently building a U.S.-based team that understands the market, the culture, and the values that drive this industry from the inside.
Strong communication matters. Everyone here speaks and writes fluent, professional English. Whether it’s an email to a partner, a headline for a campaign, or a quick Slack message, clarity is key.
If that sounds like you — and you’re confident in both your marketing skills and your communication — we’d love to hear from you.
Reach Out!
We’re not always hiring, but we’re always listening. If you think you’d be a strong fit for The Coutts Agency, introduce yourself below. Tell us what you do best — and how your expertise and lifestyle align with ours.
Because here, it’s not just about marketing. It’s about representing the lifestyle we live every day.
