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Armed Marketing Professionals — Experts in Firearms, Hunting, and Outdoors Marketing.

Digital Marketing for the Outdoors Industry

Helping Outdoor Brands Grow Through Real Experience and Authentic Strategy.

The outdoors isn’t just a category we serve — it’s part of who we are.
At The Coutts Agency, we partner with outdoor and lifestyle brands who build for people who actually get outside. Whether you’re developing innovative gear, premium apparel, or durable products made to perform beyond the pavement, we help you connect with the audience who lives for adventure.
And while our tagline — Armed Marketing Professionals — reflects our roots in the firearms and hunting industries, it also speaks to the mindset that drives everything we do: discipline, precision, and a deep respect for freedom.
Those same values guide our work with outdoor brands who share a passion for craftsmanship, performance, and the lifestyle that ties it all together.
Our work combines data, creativity, and firsthand understanding of the outdoor lifestyle to deliver steady, sustainable growth — the kind that builds lasting brands, not one-season trends.

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Why Outdoor Brands Choose The Coutts Agency

There’s a difference between marketing to outdoor enthusiasts and being one. We’ve spent years working with brands across this space — and even more years camping, hiking, exploring, and living the lifestyle ourselves. That shared experience gives us a unique edge: we know what resonates, what doesn’t, and how to bridge the gap between a great product and a loyal community.

Built by Outdoor Enthusiasts

We’re campers, gear junkies, and travelers who live the life your customers dream about.

Experience-Driven Strategy

Every campaign is grounded in how real people discover, trust, and buy outdoor gear.

Compliance-Aware Marketing

Our expertise from restricted industries ensures your campaigns stay safe, stable, and scalable.

Steady, Sustainable Growth

We don’t chase trends — we build systems that perform year-round.

True Partnership

You’ll work with a team that understands your products, your audience, and your long-term goals.

Our Experience in the Outdoors Industry

Marketing in the outdoor industry requires a balance of creativity, credibility, and consistency.
 We understand how crowded this market has become—where authentic brands fight to stand out from mass-produced look-alikes and short-lived trends.
 The Coutts Agency was founded in 2020, but our connection to the outdoors goes back decades.

From the backcountry to the shop floor, our team has helped outdoor and lifestyle brands build credibility and connect with their audience in meaningful ways.
 Our experience spans everything from a motorcycle audio OEM to a log home products manufacturer — brands that value craftsmanship, authenticity, and results. And as our agency continues to grow, we’re expanding that same expertise to serve more of the outdoor brands we love — from technical gear to overlanding and lifestyle products.

We help outdoor brands grow with strategies that blend authentic storytelling and measurable performance.

We’ve supported brands ranging from technical apparel and overlanding gear to log-home finishes—all connected by the same passion for craftsmanship and the outdoors.

Our approach is simple: combine firsthand experience with clear strategy and execution that actually works

How We Help
Outdoor Brands Grow

Some partners come to us for a complete, multi-channel marketing system. Others already have a team in place and need premium-level help in one specific area.
Either way, our process is built around clarity, authenticity, and measurable results.

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Premium Services & Marketing Solutions
We offer both standalone expert services and integrated marketing solutions that unify your efforts under one cohesive strategy.

SEO

Build organic visibility that connects your products to people actively searching for quality outdoor gear.

Social Media Marketing

Share your story through authentic content that builds credibility and community.

Email Marketing

Keep your customers informed and engaged with campaigns that tell your brand’s story.

Digital Advertising

Run compliant, high-performing campaigns across Google, META, Topple, and Armanet.

Content Production

Capture the spirit of your brand through field photography, cinematic video, and design built for engagement.
Whether you need a complete strategy or a single premium service, our work is designed to elevate your brand and grow your audience the right way.

Who We Partner With

While most of our roots are in the firearms and hunting industries, the same strategies that built those brands apply seamlessly to the outdoor space.

We’re already working with select outdoor and lifestyle brands — and we’re expanding that roster intentionally. Our goal is to bring more gear, apparel, and overlanding companies into a marketing system built for steady, authentic growth.

Here’s who we’re built to serve:

Outdoor Gear & Equipment Brands

From tents and packs to knives, lighting, and accessories, we help your products stand out in a competitive market.

Technical Apparel Companies

For brands designing high-performance clothing and footwear, we help you reach outdoor enthusiasts who value both function and form.

Overlanding & Vehicle-Based Brands

We develop strategies that reach the growing community of overlanders and explorers looking for gear that performs in the real world.

Lifestyle & Everyday Carry Brands

We help brands bridge the gap between the outdoors and daily life with messaging that connects and converts.

OEM & Component Manufacturers

For behind-the-scenes manufacturers, we build brand recognition and B2B marketing systems that drive long-term partnerships.

How We Work

Every partnership starts with understanding your world.

We’ve built a framework that keeps your marketing grounded, authentic, and results-driven — whether we’re managing your full system or helping in one key area.

Listen & Learn

We start by learning what drives your brand — your craftsmanship, your products, and the lifestyle your customers live for.

Build the Strategy

Together, we design a plan that fits your goals, audience, and values — combining our expertise with your brand’s passion for exploration and design.

Execute & Adapt

We bring your message to life through creative storytelling that inspires connection and adventure — refining each campaign for long-term performance.

Communicate & Improve

We keep collaboration simple and transparent. You’ll always know where things stand, what’s next, and how your brand is growing — with a partner who lives the outdoor lifestyle too.

Why Long-Term Strategy Wins

Outdoor brands know that growth doesn’t happen overnight.

It’s built through consistency — one season, one campaign, one customer at a time. We focus on helping brands develop systems that create predictable, measurable growth year after year.

Real results, steady growth, and authentic connection — built by outdoor enthusiasts who understand the lifestyle because they live it.

Ready to Grow Your Outdoor Brand?

If you’re ready to work with marketers who hike the same trails, camp under the same stars, and understand what drives your audience, The Coutts Agency is ready to partner with you.
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