Armed Marketing Professionals — Experts in Firearms, Hunting, and Outdoors Marketing
Email Marketing for Firearms, Hunting & Outdoor Brands
Turning Your Email List into a Reliable Growth Engine
Email remains one of the most powerful, cost-efficient marketing channels available—but only when it’s executed strategically. For most brands, it’s underutilized: inconsistent sends, generic messaging, and no clear strategy behind automation or list segmentation.
At The Coutts Agency, we help firearms, hunting, and outdoor brands build email systems that actually work—driving consistent engagement, revenue, and loyalty.
Our process blends data-driven strategy with authentic storytelling that connects with your audience the way only insiders can.
We’re proud to be long-standing partners with Omnisend, a platform we’ve trusted since 2017 for its automation, compliance, and reliability in restricted industries.
Through that partnership, we receive priority support and early access to advanced tools—allowing us to execute faster and smarter for our partners.
While Omnisend is our preferred system, we’ll always evaluate whether it’s the best fit for your brand before committing to any platform.
Why Email Marketing Still Works
Social reach changes. Ads fluctuate. But your email list is the one channel you truly own.
It’s direct, measurable, and built for long-term brand stability—especially in industries where advertising restrictions limit reach elsewhere.
Build automated email systems that engage customers year-round.
Create campaigns that sound authentic and drive action without gimmicks.
Segment your list for smarter targeting and better performance.
Turn one-time buyers into loyal, repeat customers.
Integrate email seamlessly with your broader marketing strategy.
How Our Email Systems Are Built
Every email strategy starts with your goals—whether that’s increasing sales, re-engaging past buyers, or strengthening your brand relationship.
From there, we map the systems, automations, and creative that make it happen.
What You Can Expect
Email is a long-term strategy that consistently drives sales when done correctly.
Results can come quickly—especially if your brand already has an existing email list.
Investment Options
Automated Email Marketing Setup — $1,500–$4,500 (One-Time)
- Install Omnisend, our preferred automated email platform.
- Account, form, and automation creation.
- Domain and email verification.
- Two branded newsletter templates.
- Three months of optimization included.
- Personalized training for your team
Level 1 — $1,000/month
- Forms & automations optimization — 1 round
- Campaigns — 1 email + 1 booster
- Branded templates and forms
- Monthly reporting
Level 2 — $1,750/month
- Forms & automations optimization — 1 round
- Campaigns — 2 emails + 2 boosters
- Branded templates and forms
- Monthly reporting
Enterprise — $6,000–$10,000/month
- Forms & automations optimization — biweekly
- Campaigns — weekly emails + boosters
- Advanced segmentation (up to 4 groups)
- Branded templates and forms
- List cleaning and maintenance
- Monthly performance reporting
All plans include deliverability optimization, compliance checks, and dedicated strategic oversight.
Flexible Partnership Options
Email Marketing can be managed as a standalone premium service or as part of a complete Marketing Solution that includes Ads, SEO, and Content Production.
Some partners hire us solely to own and optimize their email channel; others integrate it into full-service strategies where email amplifies every campaign.
We’ll help you decide which approach fits your goals best.
Why Brands Partner With The Coutts Agency
Deep experience with Omnisend and other 2A-compliant email tools.
Messaging built by marketers who live the firearms, hunting, and outdoor lifestyle.
Transparent metrics and real ROI reporting.
Strategic integration across Ads, SEO, and Content for complete alignment.
A long-term partnership approach focused on results, not fluff.
How We Work
Every partnership starts with clarity.
We follow a proven framework that keeps your strategy focused, transparent, and built for results — whether we’re managing your entire marketing system or solving one specific challenge.
01
Discovery & Alignment
We start by understanding your brand, goals, and audience — defining what success actually looks like for you.
02
Strategy Development
Our team designs a customized plan rooted in real data, authentic messaging, and industry insight
03
Execution & Optimization
We launch, measure, and refine. Every campaign, piece of content, and creative is tracked for performance and adjusted for maximum ROI.
04
Reporting & Collaboration
You’ll always know where things stand. Clear reporting and consistent communication keep us accountable and you in control.
Questions We Get Often
Which email platforms do you work with?
We primarily use Omnisend, our preferred email automation partner since 2017. The platform provides outstanding deliverability, automation depth, and premium partner support.
That said, we also manage Klaviyo, HubSpot, and other systems when appropriate—our first step is always determining whether Omnisend is the best fit for your goals.
Can you integrate email with our other marketing channels?
Yes. We often connect email systems to ad campaigns, SEO funnels, and content calendars for consistent messaging across all touchpoints.
What kind of emails do you send?
Everything from launch campaigns and newsletters to automated sequences for onboarding, education, and retention—all custom to your brand.
What if we don’t have a large email list yet?
We’ll help you grow it the right way, with lead capture tools and organic methods that attract qualified subscribers, not empty numbers.
Can you manage design and writing in-house?
Yes. Our team handles design, copywriting, and optimization so you can focus on operations and product development.
Can Email Marketing be part of a larger retainer?
Absolutely. Email pairs perfectly with SEO, Ads, and Content Production as part of a full marketing solution.
What kind of results can we expect?
Partners typically see stronger open rates, higher repeat purchase value, and measurable ROI within the first few months of engagement.
Ready to Turn Your Email List Into a Real Growth Channel?
Your list is more than a database—it’s one of the most valuable assets in your business.
We’ll help you turn it into consistent communication, lasting relationships, and real revenue.
